E/M/14. Marketing Communications Plan for Pizza Hut

This paper explores the problems of obesity and develops a communications strategy for Pizza Huts new healthy pizza "Bounce". "Bounce" is going to be aimed at children aged 4-10. The 'Bounce' pizza will include healthy ingredients like low salt, organic produce and fruit juice. Our aim is to refocus Pizza Huts image with the help of launching "Bounce" into the market using a range of media. Pizza Hut has allocated ?2.5m to develop a communications strategy for the launch of "Bounce". The money will be used to implement media coverage of the product by using newspapers, magazines, TV, radio and billboards; to increase product awareness and interest. The SOSTAC model has been used to analyse, develop, execute and monitor the marketing communication plan. Tools such as pest, swot and 4p's evaluate the companies marketing strategies have also been used within the SOSTAC framework.