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Other Papers on :Product Life Cycle (PLC)

Other Papers on :Marketing Planning and control

E/M/149. Benefits of strategic marketing planning for businesses

(2006, 1500 words)

The paper examines the applications of the strategic marketing planning (SMP) theory reviewing the stages of the SMP process, highlighting the importance of PEST, SWOT, and product life cycle (PLC) analytical models and discussing the benefits of SMP for businesses.



 
   
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