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Other Papers on :Strategic Analysis

Other Papers on :McKinsey 7S Model

Other Papers on :Alliance and Leicester Plc

Other Papers on :Marketing Plans

E/M/142. Analysis and marketing plan for Alliance and Leicester

(2006, 3000 words)

The paper presents a marketing plan for a UK company Alliance and Leicester (A&L)conducting their analysis along the lines of Mckinsey's 7S model, 7Ps model, PEST, SPICC and SWOT. SWOT analysis of A&L's main competitor Abbey National is offered; A&L marketing strategies are described focusing on new markets' penetration and development.
 
   
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