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Other Papers on :Nokia

Other Papers on :Branding

E/M/134. Nokia Ï brand strategic review

(2006, 4000 words)

The paper examines brand strategies of Nokia reporting on their brands' history, reviewing the methods of brand evaluation (Holistic Model and Interbrand Model), and evaluating the company's current market position and brand status. Recommendations are offered concerning the strategies of Nokia's brand positioning.
 
   
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