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Other Papers on :Culture

Other Papers on :International Marketing

E/M/130. Culture Is Pervasive In All Marketing Activities

(2006, 3000 words)

The paper looks at the global marketplace of the 21st century reviewing academic literature on the cultural challenges of international market operations addressing the issues of language, aesthetics, education, religion, etc. Marketing mix analysis is described from the perspective of adaptation to foreign marketing campaigns.
 
   
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