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Other Papers on :Marketing Theory

E/M/126. Using relevant theoretical concepts, frameworks and management models, critically discuss the strategic marketing process using up to date examples from the marketing industry

(2006, 1500 words)

The paper examines the concept of strategic marketing (SM) reviewing theoretical underpinnings of profitably, strategy and marketing. The stages of strategic marketing are identified; analytical tools of product life cycle (PLC), Ansoff's and Porter's models, 4Ps, etc. are described highlighting their SM significance.
 
   
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