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Other Papers on :Strategic Marketing Analysis

Other Papers on :Marketing Plans

E/M/125. Marketing Analysis of Live 8 and Marketing Plan for ONE

(2006, 5000 words)

The paper conducts marketing analysis of the Live 8 event aimed at relieving suffering in Africa. Analytical models of PEST, SWOT, Value chain and Ansoff are used. A marketing plan for ONE is presented to assess the company's marketing opportunities provided by Live 8. Their current position is analysed using Porter's five forces model, discussing their marketing strategies, etc. Literature s reviewed on the effectiveness of Live 8 organisation and activities.
 
   
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