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Other Papers on :Absolut Vodka

Other Papers on :International Product Launch

E/M/119. Absolut Vanilia vodka in UK market

(2005, 3000 words)

The paper reports on the UK white spirits market identifying the consumers for the Swedish Absolut Vanilia vodka. UK spirit industry is analysed using PEST, SWOT, key stakeholders and segmentation models. Analysis is performed of the new product development and launch.
 
   
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