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Other Papers on :Kentucky Fried Chicken

Other Papers on :International Marketing

E/M/115. Kentucky Fried Chicken in Belgium

(2006, 3500 words)

The paper reports on Kentucky Fried Chicken (KFC) reviewing their background, describing the products, and evaluating the plan of the company's expansion to Belgium. Analysis is conducted of the Belgian target market, culture, food habits, competitors, etc. KFC's market entry strategy is discussed.
 
   
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