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Other Papers on :Hindustan Lever Limited (HLL)

Other Papers on :Marketing Ethics

Other Papers on :Advertising

E/M/113. Ethical issues of face cream advertising: case study of ‘Fair and Lovely’

(2006, 2500 words)

The paper examines the ethical issues of advertising ‘Fair and Lovely’ skin cream by Hindustan Lever’s website (www.hll.com) discussing racist interpretations of the brand image, the westernization of the Indian cultures, Indian women discrimination based on their darker skin colours, etc. Marketing strategies are suggested to rectify the company’s negative image.
 
   
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