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Other Papers on :PEST analysis

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Other Papers on :PORTER analysis Porter's 5 Forces

Other Papers on :Marketing Plans

E/M/111. Zang Sushi Bar: Marketing Plan

(2005, 3000 words)

The paper offers a marketing plan for opening a Japanese sushi bar in central London. Analysis of the UK restaurant market environment is performed using PEST, Porter’s Five Forces, SWOT, marketing mix models, etc. Issues of organization, implementation and control are discussed.
 
   
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