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Other Papers on :Boots Group Plc

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E/M/110. Pre-holiday shopping: market research and sales proposal for Boots Group Plc

(2006, 3000 words)

The paper examines pre-holiday shopping in the UK offering a proposal to open a holiday shop within Boots. Analysis of the existing Boots sales is conducted; the shop design is described; consumers’ attitudes towards pre-holiday shopping are studied; market opportunities for retailers are identified.
 
   
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