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Other Papers on :Branding

E/M/102. Teenage market for branded clothes

(2006, 2500 words)

The paper examines the features of the teenage market with respect to branded clothes revealing the motives behind teenagers’ buying decisions (e.g. imitation of role models) and the ways of exploiting these motives by marketers. The reasons behind the increase in branded clothing sales over recent years are discussed.
 
   
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