E/F/52. Starbucks expansion to Los Angeles: project evaluation
(2006, 2000 words)
The paper reports on the launch of a Starbucks outlet in Los Angeles analysing the costs and benefits of the project, identifying its uncertainties and sensitivities, calculating the payback period, net present value (NPV), internal rate of return (IRR), etc. Economic, environmental and social factors that may affect the implementation of the project are outlined.
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