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Other Papers on :Culture

Other Papers on :Multimedia Technology

E/FC/14. Report on multimedia museum of 'Le Petit Prince'

(2006, 6000 words)

The paper examines the multimedia museum of 'Le Petit Prince' in Paris presenting the extension of the story ËLe Petit PrinceÌ by Antoine de Saint-Exupéry. The description of the museum design, technology and artefacts is given. The strategies used to increase customer satisfaction are reviewed highlighting the benefits of the location, the target market, etc. Macro environmental analysis of the museumÌs performance is conducted using PESTEL and marketing mix models; entertainment and educational attractiveness of the museum are discussed.
 
   
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