E/E/10. "With few exceptions, when a manager with a reputation for brilliance tackles a business with a reputation for poor fundamental economics, it is the reputation of the business that remains intact." Warren Buffet- Hathaway Report. Using appropriate examples assess this view of the impact of market level and macro level economic forces on business performance and strategy.

The aim of this report is to support Warren Buffet's argument that 'With few exceptions, when a manager with a reputation for brilliance tackles a business with a reputation for poor fundamental economics, it is the reputation of the business that remains intact.' through the example of MobiNil company.