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Other Papers on :Topshop

Other Papers on :E-tailing (Retailing)

E/EI/29. Trying clothes online: proposal for Topshop

(2006, 3000 words)

The paper presents a proposal for Topshop website to improve their online flow by offering to try clothes online. Topshop's background is described; an overview of the UK clothing market is given; Topshop website is analysed focusing on the issues of customer satisfaction and giving recommendations about how to increase online sales.
 
   
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