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Other Papers on :B2C Internet Marketing

Other Papers on :B2B Internet Marketing

Other Papers on :Supply Chain Management and Logistics

E/EI/26. B2B and B2C marketing along the supply chain

(2006, 2000 words)

The paper examines the supply chain characteristics of business-to-business (B2B) marketing and business-to-consumer (B2C) marketing conducting a case study of FMCG (Fast Moving Consumer Goods) supply chain in Tesco and highlighting the differences between their B2B and B2C marketing strategies related to the supply chain.
 
   
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