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Other Papers on :Matalan Plc

Other Papers on :Debenhams

Other Papers on :E-tailing (Retailing)

E/EI/23. Compare e-tail store of Debenhams with retail store of Matalan

(2006, 1000 words)

The paper compares the e-tail practices of Debenhams with the retail practices of Matalan providing background information on both stores and focusing on their promotion strategies. Debenhams' web site is analysed from the consumers' perspective highlighting its strengths and weaknesses.
 
   
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