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Other Papers on :Website Analysis and Comparison

Other Papers on :New media and online marketing

E/EI/20. Keys to websites’ effectiveness in e-marketing

(2006, 3000 words)

The paper examines the features of an Internet website that contribute to effective e-marketing. The websites of Frankfurt and Vienna airports are compared evaluating their friendliness towards users, legibility, navigation, accessibility of contact details, presentation, etc.



 
   
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