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Other Papers on :E-tailing (Retailing)

E/EI/13. Trust in e-commerce

(2005, 3500 words)

The paper examines the concept of trust in the context of online retailing on the basis of a literature review. Definitions of trust in customer relationships and the features of online retailing are discussed; typologies of trust construct and e-commerce are outlined; a conceptual framework of trust building is worked out.
 
   
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