E/EI/12. E-Business Strategy Assignment

The work of Chang and Li (2003, p44) suggest that e-business is revolutionary in the sense that it reinvents new rules of competition, their case study shows that companies can be creative in their e-business strategies to overcome the market barriers to e-business. The work of Dudley (2002, p14) shows that business around Europe started to integrate e-business strategy to their business to fit the new rules. Therefore, it is necessary for organizations to create e-business strategy to fit the new situation. As e-business strategy has became so important now, in this assignment, we will first focus on literature review which includes review of strategic frameworks and review of e-business themes. Then, we will turn to a case study Ï which theories Mao Zedong may apply to the company I selected Ï Adidas. Finally, I will give out my e-business model after the analysis of the literature and the case study.