E/EC/10. Dissertation. What do Thai postgraduate students think of UK universities?

The dissertation aims to investigate the perception of the British universities among Thai students identifying key criteria in selecting UK universities for their postgraduate studies. The review of literature covers the theories on consumer behaviour, decision making, destination choice models, quality issues in higher education, etc. Research methods are based on the selection and analysis of primary data (personal interviews) and secondary data on the motivating factors of consumer behaviour. Conclusions are made about the satisfactory factors and areas of concern in UK postgraduate education with respect to Thai students.