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Other Papers on :International Business

E/B/92. Bussie Home Loan project in China: research proposal

(2006, 4000 words)

The paper contains a research proposal for Bussie Home Loan (BHL) offering a business plan for their overseas project (BussieLoan) in China. An overview of the organisation is given using SWOT analysis, HRM analysis, potential overseas customers’ analysis (Australia and China), etc. Chinese property market is described using the marketing mix model. Recommendations are made for BHL management about their business opportunities in China.
 
   
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