E/B/82. Strategic Analysis of BMW Group

In order to determine the theories that author have learnt during the lecture, hence, the author have chosen BMW GROUP as a case study, which provide an opportunity to analysis these theories in a real situation. Also author will analysis BMW group from both sides of external and internal analysis. External analysis includes as Yips globalization drivers/Porter’s fives forces model of industry analysis; PEST analysis; Michael porter’s generic strategies; strategies direction. Internal analysis includes as Value chain analysis; core competence analysis; product and market analysis. On the other hand, author also consider the model of SWOT analysis, and identify the opportunities and threats at end of external analysis, identify the weaknesses and strengths from internal analysis. This paper is based on the case study from the book by Johnson and Scholes "Exploring Corporate Strategy: text and cases ".