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Other Papers on :Franchising

Other Papers on :SUBWAY Restaurant

E/B/69. Franchising: theories and case study of Subway sandwich chain

(2005, 2000 words)

The paper reviews the theories of franchising examining various aspects of buying a franchise and highlighting its advantages and disadvantages. A case study of Subway, a US sandwich chain, is conducted discussing their franchise programme, success factors of Subway branches outside the USA, etc.
 
   
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