E/B/67. IKEA: Critically Success Factors in Global Market

The purpose of this report is to analyze global strategy and to examine what are the key internal and external factors that impact on the organization. In this report, IKEA was used as an example company. Starting with company overview of IKEA and describe about its strategy in general. The market entry strategy will be identified in part two. In the third section, business environment will be analyzed by divided into two parts, internal and external factors. The next section examines how IKEA managed CSR issues. Finally, IKEA strategic choices for its success will be analyzed.