E/B/65. External Analysis of the UK Fast Food Industry

The following paper begins with an overview of the UK fast food industry including analysis of major players (McDonalds, Burger King and Yum! Brands) and a detailed segmentation of the industry. The paper then goes on to make use of four other well-known analytical tools to analyse the industry. The paper also criticises each of the models showing their limitations along with their advantages with respect of an analysis of the UK fast food industry. First, a PESTLE analysis of the UK fast food Industry is conducted followed by Porters Five Forces model. Also, a full financial analysis is undertaken and a globalisation analysis (using George Yips model) to highlight the international considerations for the UK fast food industry. The paper then finishes by highlighting the fundamental changes that the industry is undergoing and also attempts to predict future trends within the industry.