E/B/53. Information technology as a source of competitive advantage for businesses

In todays business world we often hear companies attempting to achieve competitive advantage through the use information technology. Moving along this area, e-business has evolved and is growing rapidly. E-business is viewed as a critical strategic marketing tool to achieve key business values, which direct or indirectly impacts the bottom-line of an organization. This paper focuses on the modern transformation of traditional organizations to integrated enterprises that share a common database. It also highlights the enhancement of business values from different angles such as the company, customers and business partners through the use of electronic-based cross-functional enterprise systems such as Customer Relationship Management (CRM), Supply Chain Management (SCM) and Enterprise Resource Planning (ERP).