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Other Papers on :Porter's 5 Forces analysis

Other Papers on :Automobile (Car) Industry

E/B/50. Michael Porters analysis in car manufacturing industry

(2005, 4500 words)

The paper looks at the use of managerial economics in the car manufacturing industry reviewing the Five Forces model by Michael Porter and illustrating it with examples from the Indian and Japanese car markets. Cases of market failures are described.



 
   
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