E/B/48. The Impact of Globalisation on HSBCs Strategies

This paper examines the theoretical concepts of globalisation and global strategy, and the impact of this upon the strategy of a chosen financial institution, HSBC. Through detailed analysis of HSBCs business activities and environment, applied to the concept of globalisation, it is possible to conclude that HSBCs current strategy, despite being known as Óthe worlds local bankÔ is not exclusively global. Neither, however, is it a multi-domestic strategy, which makes it an interesting strategy to analyse in terms of globalisation and how this has impacted upon and influenced the HSBC group of today. HSBC, as an example of a highly successful financial institution operating in a competitive market place, provides us with a relevant and complex case study to assess the impact of globalisation upon financial institutions, which themselves only represent one market sector but illustrate profoundly the effects of globalisation upon modern business.