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E/B/309. Dissertation. Business plan for Magic Moments

(2006, 9500 words)

The dissertation offers a business plan for Magic Moments (MM), a UK retail venture, to become a registered company. MM's profile is presented; their objectives are outlined; their products are described; a management structure is suggested; the issues of sales, operations, HR and finance are addressed; marketing research and market analysis are conducted; fund raising methods are developed.
 
   
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