E/B/300. Dissertation. Business Strategy: Dell's Competitive Advantage

The dissertation examines the performance of Dell Corporation in the PC industry providing information on the company's background and history, the consulting groups supporting their customers (ASG and DTC) and the features of Dell's strategy. Financial overview of Dell is presented, their Internet business practices are described; analysis of the company is conducted using the models of Value Chain, Porter's 5 Forces, SWOT, Competitors, etc. The main focuses of the company's strategy are identified. Recommendations are suggested about the marketing of their new products, customer relationships and the policy towards their competitors.