E/B/281. Dissertation. Expansion of Thai jewellery business to UK

The dissertation investigates the process of internationalization examining the possibility of expanding the Thai jewellery business to the UK. The literature review includes theoretical approaches to Small and medium-sized enterprises (SMEs), exporting, competitive advantage, consumer behaviour, globalisation drivers, etc. An overview of the jewellery business in Thailand is presented. The methods of research include collection and analysis of primary data (through a questionnaire) and secondary data. Conclusions are made about the options for Thai jewellery to internationalize to the UK.