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Other Papers on :International Business in China

Other Papers on :Motorola

E/B/274. Motorola's position in China

(2006, 3000 words)

The paper reports on the position of Motorola in China analysing the environment of the Chinese mobile phone industry, outlining Motorola's strategy for total customer satisfaction, and conducting analysis of their value chain, core competences, strategic resources, etc. Recommendations are made about the ways to improve Motorola's business position in China.
 
   
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