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Other Papers on :International Business

Other Papers on :Hilton Group

E/B/273. Examination of International Communication Strategy of the Hilton International Hotel Group

(2007, 2500 words)

The paper reports on the strategies of Hilton International Hotel Group (HIHG) in international communication management reviewing academic approaches to corporate communication, tourism and hospitality. The profile of HIHG is presented highlighting their strategies in HRM and customer relations management (CRM), the issues of business ethics, etc.



 
   
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