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Other Papers on :Mobile Phone Industry

E/B/269. Mobile phone market

(2006, 3000 words)

The paper examines UK mobile phone brands briefly relating the history of cellular phones, and presenting environmental analysis of the UK mobile phones market using PEST and Porter's Five Forces models. A survey of Nokia, Motorola, Samsung and Sony Ericsson is conducted using primary (via a questionnaire) and secondary data analysis.
 
   
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