E/B/247. Qantas Training Centre Development in India
(2006, 3500 words)
The paper reports on the project of establishing a join venture for Qantas airlines in India, i.e. a training centre for pilots and cabin crews. An overview of the Indian economy is presented; possible future scenarios for the business development are considered; marketing mix analysis of Qantas is conducted; the issues of HRM, funding, taxation, etc. are discussed.
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