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Other Papers on :Strategic Analysis

Other Papers on :Carphone Warehouse

E/B/234. Strategic audit of Carphone Warehouse

(2006, 7000 words)

The paper reports on strategic audit of Carphone Warehouse (CW) reviewing literature on the theory of audit, investigating the reasons for CW's acquisition of AOL, etc. Current position, performance and strategy of CW are analysed using MOST model, Boston matrix, SWOT model, etc. The issues of CW corporate governance are addressed; methods of evaluating the company's strategy are suggested.
 
   
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