E/B/22. Critically discuss Hamel and Prahalads view that a sound business strategy must be based on conceiving ?the company as a portfolio of core competencies rather than as a portfolio of individual business units.

This essay aims to examine Hamel and Prahalads view that a sound business strategy must be based on considering a business ?as a portfolio of core competencies rather than as a portfolio of individual business units. This essay discusses and tests the assumed relation between core competences and business strategy, after discussing both approaches, a conclusion will be made on whether Hamel and Prahalads view in relation to business strategy is accurate or whether successful strategy can be based upon other strategies such as the SBU approach.