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Other Papers on :Mergers and Acquisitions

Other Papers on :DaimlerChrysler

Other Papers on :Automobile (Car) Industry

E/B/216. Dissertation. The Effects of Mergers and Acquisitions on the Automotive Industry

(2006, 7000 words)

The dissertation investigates the impacts of mergers and acquisitions (M&A) on automotive brands presenting an overview of the automotive industry and focusing on the DaimlerChrysler merger. The literature review touches on the marketing theory including marketing mix and SWOT analysis, M&A activities and problems, brand theory, etc. Secondary research is conducted on the basis of the literature review and data analysis. Conclusions are made about the challenges and the goals of contemporary automotive industry.
 
   
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