E/B/20. Report on Toyota

Toyota, since its expanding activities in the overseas market in 1960s, has grown fast during the past few decades. Operating in an international rather than a domestic arena presents the company with many new opportunities. Having global operations not only gives Toyota access to new markets and specialized resources, it also opens up new sources of information and knowledge and broadens the options of strategic moves that the company might make in competing with its domestic and international rival. However, with all these new opportunities come the challenges of managing strategies and organization that are more complex, diverse and uncertain. For analyzing these challenges, this paper has three aims: firstly, analyzing the competitive advantage of China according to Porters diamond model; secondly, recognizing the challenges encountered by Toyota in the process of international growth; finally, analyzing how the company overcomes these challenges based on Bartlett and Ghoshals academic frameworks.