E/B/192. Marketing Consultancy Report for All Office Group

The purpose of this report is to critically explore the marketing environment of All Office Group (established in 1999 under a Xerox concession as an office supplier throughout Essex, located in Basildon) by conducting a marketing audit and developing a marketing plan for its new ScanFlowStore business solution as well as find potential markets for All Office Group to offer its new solution system to. The paper reports on All Office Group (AOG) relating the company's history, providing an overview of the office equipment market, conducting AOG's internal and external marketing audit (using PEST, SWOT, Porter's Five Forces and Marketing Mix models), and developing a marketing plan for AOG's new ScanFlowStore business solution. Potential markets for All Office Group are identified.