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E/B/191. Dissertation. World car industry: assessment and prospect

(2005, 14 000 words)

The dissertation investigates the recent developments in the world car industry focusing on relationships between car manufacturers and their suppliers and analysing the problems the industry is currently facing in both developed and developing countries. New directions of the car industry are discussed referring to the strategies of Ford, General Motors (GM), Volkswagen, DaimlerChrysler, Renault-Nissan, BMW, Honda, Toyota, etc. Analysis of strategic errors is performed suggesting solutions to existing problems.
 
   
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