E/B/15. Use one or more of the national culture frameworks to analyze a real world- intra- or inter-organisation management problem. Recommend ways for managers to alleviate the problem and critically appraise the strengths and weaknesses of the selected frameworks for real-world problem- solving.

The aim of this report is to identify the distinctive characteristics of Egypt's national culture, which prevails in business environment. Cultural problems facing Unilever's management in its expansion to Egypt are analyzed via the lens of Hofstede's framework. Hofstede's findings are utilized and related to Egyptian realities. Practical recommendations are drawn for Unilever to resolve its cultural conundrum in Egypt.