E/B/14. How are P&G Using Horizontal and Vertical Relationships in Response to Competitive Pressures and Retailer Bargaining Power?

Procter & Gamble (P&G) is one of the major players in the consumer goods industry. P&G is a manufacturer of a wide range of household and personal care products, which include a significant number of leading brands, sold in more than 140 countries globally. This report will focus on P&G and will analyse their approach to adopting horizontal and vertical relationships in response to the pressures of competition and buyer bargaining power. The report contains several frameworks including porter's 5 forces analysis, value chain analysis, strategic mapping, GE/McKinsey Portfolio Planning Matrix and Business Unit Competitive Advantage.