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Other Papers on :Franchising

Other Papers on :Foreign Market Entry

Other Papers on :Hospitality

E/B/149. What are the benefits and drawbacks of adopting Franchising and Joint Venture as two different foreign market entry options for internationalisation within the hospitality industry?

(2006, 3000 words)

The paper examines the effects of internationalizing hospitality and tourism under globalisation. Franchising theory and agency theory are reviewed highlighting economists’ opinions about the use of franchising and joint venture (JV) in international hospitality firms. Examples of JV in hospitality industry are given outlining their advantages and disadvantages.



 
   
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