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Other Papers on :International Business in China

Other Papers on :Foreign Market Entry

Other Papers on :Dieffenbacher Group

E/B/132. Dieffenbacher’s international strategy and expansion to China

(2006, 5000 words)

The paper reports on the Dieffenbacher group, an international production systems manufacturer, presenting the company’s profile, describing their competitive environment and analysing the prospect of opening a manufacturing site in China. Theories of foreign direct investment (FDI) are reviewed; the advantages and disadvantages of the Chinese market are identified along the lines of location and internationalisation.



 
   
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