E/B/110. Drivers of success of Google Inc.

In today’s world, there are a large number of people, who declared themselves as the Internet users; some people, nevertheless, addicts to the Internet. In addition to that, this number is continuing to increase day by day. In fact, this is a consequence of today’s advance technology; the Internet has made it possible for people all over the world to communicate, share information, paying bills, online banking, shopping, and more importantly, the Internet is databases of information. Use of the Internet as libraries or databases of information has grown tremendously since its inception. One of the search engine tools on the web is Google.com; the worlds most successful and popular search engine. The first section illustrates a brief background of Google.com; the next section defines the development of it through its timeline. The third section examines the essential success factors of the firms, followed by academic evidences supporting those factors. The final section clarifies the assumptions of success factors that the other firms with the same circumstances can be easily seen.