E/B/106. UK Business Master Education entering foreign markets: Opportunities and Strategies

In corresponding to significant development of world economic and necessary trend of business internationalisation, universities are facing a great challenge to provide high quality education for today’s managers. This essay will explore possible strategies for UK Business Master Education entering countries in both Europe and Asian Pacific, including Hong Kong, China, Japan, Korea, Taiwan and Thailand in Asia, and Bulgaria, Poland, Kazakhstan and Czech Republic in Europe. First, there will be a general introduction of UK business master programme including life-cycle analysis, together with its SWOT analysis. That will followed by an intensive detailed analysis of the marketing situation of ten selected countries by using modified Porter’s 5Forces analysis from a new entrant point of view. The corresponding strategies to those ten countries respectively will be outlined by using tool of 4Ps after each 5Forces. Finally, there will be a brief discussion of the future trend and a conclusion followed.